In the narrow streets of Chora, the light changes constantly in July. The sun reflects off the whitewashed walls, creating strong contrasts between light and shadow. By the afternoon, every part of Mykonos has taken on a different atmosphere \u2014 and this change directly affects the way each look is photographed. <\/p>\n
This is where the photoshoot for the new collection by Ipatia Boutique<\/a> took place: one day, three looks and three different locations.<\/p>\n For us, a photoshoot is not only about creating beautiful images. It is about creating content that can be used immediately across every brand communication channel \u2014 from social media and the website to the e-shop. <\/p>\n