The launch of the new BMW 1 Series by Velmar gained a distinctive atmosphere with live music from One Take Productions. The corporate event took place at Boheme in Thessaloniki (October 2024), where One Take The Band scored the car’s reveal and we supported the event with video coverage.
The project at a glance
- Event: BMW 1 Series launch
- Client: Velmar
- Venue: Boheme, Thessaloniki
- Date: October 2024
- Services: One Take The Band (live music) · Video coverage
The power of live music at a corporate launch
At a product launch, atmosphere plays a decisive role. From the moment guests entered, they were welcomed by the sounds of the live band, setting the tone for an evening of celebration and networking. The repertoire spanned a wide range — from more relaxed sounds during the cocktail to upbeat tracks later — so every guest found something to enjoy.
Music that elevated the model’s reveal
As the BMW 1 Series reveal became the centerpiece of the event, live music served as the ideal backdrop. The selected tracks, combined with the band’s performance, created a refined yet lively atmosphere aligned with the model’s elegant design, keeping guests engaged throughout.
Positive feedback from Velmar
We received excellent feedback from Velmar on how the live music elevated the event and reinforced the premium feel of the BMW 1 Series. Our attention to detail and professionalism were particularly appreciated.
Why One Take Productions for your next corporate event
From live music for corporate events to professional video coverage, we create experiences that showcase your brand and stay memorable for your guests.
Frequently asked questions
Can a live band play at a corporate product launch?
Yes. We adapt repertoire and intensity to the flow of a launch — from discreet background music at the welcome to a more dynamic program after the product reveal.
Do you combine live music with video coverage at the same event?
Yes. We staff both a music act and a videographer simultaneously, so the event is scored musically and captured professionally under one point of coordination.
Do you cover corporate launches in Thessaloniki?
Yes. We handle corporate presentations and launches at venues in Thessaloniki and across Greece, with a flexible team scaled to requirements.
